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text saying "part 2" over a computer with a zoom call

Three Paths to a Productive Event

With the virtual events space seeing an acceleration that should have taken several years, within just a few short months, many companies are wondering how to make their crossover to a virtual environment a productive one. 
text saying "part 1" over a computer with a zoom call

My Event Has to Go Virtual. Now What?

By now, most companies and individuals that are able to adapt to a work-from-home-environment have adjusted to remote work being part of the new normal, whether temporarily or as an entirely new way of doing business. We’ve learned to turn to virtual meetings and other distance-based ways to connect with clients and teams throughout our workweek, but questions about what to do with our larger events still loom large. 
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Early-stage Trajectories: How Marker Seven Enables Success

An exciting facet of Marker Seven’s service offerings is our ability to improve clients’ businesses holistically, not just from a product perspective. This is especially true for our early-stage clients who need guidance defining what market(s) to target – and how to engage them. Marker Seven’s internal business acumen, coupled with our close-knit relationships in the venture community, give us a unique ability to grow startups in ways that other agencies simply can’t.

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Happy New Year! Are you CCPA compliant?

January 1, 2020 was the deadline for multimillion-dollar, global companies conducting online business in California to adhere to the California Consumer Privacy Act (CCPA). Due to its similarity to EU’s General Data Protection Regulation act (GDPR,) it has been affectionately termed “America’s GDPR,” and it puts companies at risk of fines/penalties ranging from $100 to $7,500 per violation.
Dice showing 2019 with the last two digits flipping to reveal 20 instead of 19

M7 Year in Review

As we look back on 2019, it’s with a sense of gratitude, accomplishment and pride. The year 2020 will mark our 20th year in business, and since our inception we’ve devoted ourselves as an agency to doing world-class digital product development for world-changing companies. 
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Accelerating Great Companies

At Marker Seven, we’re privileged to work with companies of all sizes across a nearly infinite variety of vertical markets. But as a company with a strong entrepreneurial drive, we have a special affinity working with early-stage startups. 

Don’t get us wrong, we love working with the big guys, too. Robust product suites, user research, refined processes, established brand guidelines, and clearly defined strategic goals – it’s amazing to work with clients who’ve got a lot to work with. 

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Klay Thompson, Sunsets, and Digital Distractions

Driving to work the other day I listened on the radio to Warrior’s commentator Jim Barnett recall some of his favorite memories from the now defunct Oracle Arena. I was particularly struck by his experience watching Klay Thompson’s mind-blowing, record performance of scoring 37-points in a single quarter. At some point during Klay’s barrage, Barnett said, he took off his headphones, stopped broadcasting, and simply immersed himself in the roar of the crowd.

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Virtual Reality in Healthcare

Stepping into the Marker Seven office, your eyes may roam towards the floor and be greeted by two huge white eyes fixed upon you. But there’s no need to be alarmed. Our companion robot, Kuri, soon after it spots you, will surely roll on over to give you a welcome. Kuri continually reminds us that the digital world and reality are becoming increasingly intertwined. With Virtual Reality presenting new worlds and opportunities, it’s no wonder that the industry is expected to grow from $9.1 billion in 2017 to nearly $160 billion in 2021.

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Agile Meet Agile

It is without a doubt that in the past few years, the agile method has changed how businesses function. The linear, waterfall way of approaching projects was thrown out the door in favor of a more flexible model.  The idea behind agile originated in software development. The fast-paced, instantaneous nature of software meant that products and services had to be developed rapidly to keep up with this standard. The agile methodology evolved as a response to these demands. As a company established in 2000, we’ve had the opportunity to work with agile since its inception.

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Digital Media Literacy: KQED & Marker Seven Partner for Teachers

A challenge for many of today’s educators is working in an environment where their students are more computer savvy, adept at online research, and connected on social media than they are. Yet teachers are still charged with educating their classes on digital media literacy to make sense of today’s world. If the curriculum is adeptly taught, students develop the skills necessary to analyze, interpret, and accurately comprehend the online content they consume.