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Can A Digital Transformation Help an Association Navigate the COVID-19 Crisis?
What does it take to bring an industry into the future? Our client, the country’s largest association for the management arm of the finishing trades, has twenty years of insights into the answer.
With nearly two decades of shaping the industry to become the powerhouse it is today, Northern California Allied Trades, or NCAT, had the distinction of being one of most-utilized associations for union work in the Bay Area region, but wanted to expand its reach even further.
The Future of Virtual Meetings
Without a definitive end date to the COVID-19 situation, the message resonating among meeting planners is “we might be going virtual for a while.”
Staffing for Success
In the past few articles we have looked at technical concerns from the type of solution you may need to have your best event, to constraints to be aware of when running the event live or on demand. Now, we’ll delve into staffing.
Understanding Constraints
Managing a remote workforce has never been a more pressing concern and managing client relationships from a distance is a new challenge for many businesses as well. Understandably, many companies and teams were simply unprepared for an entire organizational shift to virtual meetings and distance work. And the options abound for how to navigate the seemingly endless choices – how do you find what works best for you?
Three Paths to a Productive Event
With the virtual events space seeing an acceleration that should have taken several years, within just a few short months, many companies are wondering how to make their crossover to a virtual environment a productive one.
My Event Has to Go Virtual. Now What?
By now, most companies and individuals that are able to adapt to a work-from-home-environment have adjusted to remote work being part of the new normal, whether temporarily or as an entirely new way of doing business. We’ve learned to turn to virtual meetings and other distance-based ways to connect with clients and teams throughout our workweek, but questions about what to do with our larger events still loom large.
Early-stage Trajectories: How Marker Seven Enables Success
An exciting facet of Marker Seven’s service offerings is our ability to improve clients’ businesses holistically, not just from a product perspective. This is especially true for our early-stage clients who need guidance defining what market(s) to target – and how to engage them. Marker Seven’s internal business acumen, coupled with our close-knit relationships in the venture community, give us a unique ability to grow startups in ways that other agencies simply can’t.
Happy New Year! Are you CCPA compliant?
January 1, 2020 was the deadline for multimillion-dollar, global companies conducting online business in California to adhere to the California Consumer Privacy Act (CCPA). Due to its similarity to EU’s General Data Protection Regulation act (GDPR,) it has been affectionately termed “America’s GDPR,” and it puts companies at risk of fines/penalties ranging from $100 to $7,500 per violation.
M7 Year in Review
As we look back on 2019, it’s with a sense of gratitude, accomplishment and pride. The year 2020 will mark our 20th year in business, and since our inception we’ve devoted ourselves as an agency to doing world-class digital product development for world-changing companies.
Accelerating Great Companies
At Marker Seven, we’re privileged to work with companies of all sizes across a nearly infinite variety of vertical markets. But as a company with a strong entrepreneurial drive, we have a special affinity working with early-stage startups.
Don’t get us wrong, we love working with the big guys, too. Robust product suites, user research, refined processes, established brand guidelines, and clearly defined strategic goals – it’s amazing to work with clients who’ve got a lot to work with.