The number of clicks required to reach information on a website has long been touted as a rule that every good User Experience Designer needs to follow. We’ve been told that information should be reachable within just three clicks. Well, here’s an alternate view: maybe counting clicks doesn’t matter that much after all.

Marker Seven, an award-winning digital agency, announces Nicole Reber has joined the firm as director of Digital Marketing.  Reber is responsible for managing the growing needs of Marker Seven clients for a wide range of traditional and digital marketing services, including integrated search engine optimization, pay per click, display advertising, and social media strategies, based on thorough research and analysis and the use of analytics.

Marker Seven, announces that its site redesign for client Greenbiz.com received a Media Business Top 10 Award for best site re-launch. Greenbiz.com, a leading environmental news site and flagship site of Greener World Media Inc., was selected as one of the top 10 media sites from over 60 entries for the ‘great’ media sites honor.

Marker Seven has added the Dave Wilson Nursery to its client portfolio. The largest grower of fruit and nut trees in the United States since 1938 selected the agency to re-architect and redesign its existing site.

Dave Wilson Nursery, which provides fruit and nut as well as shade trees to the commercial and retail nursery markets, wants to update its site to improve user experience and visual design.  Marker Seven also will handle the ongoing maintenance of the new site.

Marker Seven is helping the Evelyn and Walter Haas, Jr. Fund communicate in a deeper and more engaging way through a newly redesigned website.  The new site enables the Fund to provide key audiences with a more thorough understanding of its work and strategies as it sets out to advance and protect fundamental rights and opportunities for all. 

Every new client gets the opportunity to witness me on my soapbox, expounding on my views about process based on my years of experience as a motion designer.  I like to share my personal biases with clients out of my deep commitment to provide them with useful, practical designs that endure -- work that is a foundation for future projects. Like all my colleagues here at Marker Seven, I’m a big picture person and I think long term.

Marker Seven today announced it received the prestigious “Outstanding Achievement” honor from the Interactive Media Awards (IMA).  The award is in the Entertainment category for the Website for CIS VFX Group, a leading visual effects company with many box office hits to its credit including Angels and Demons, the Changeling, G.I. Joe and Inglorious Basterds.

Marker Seven today announced it received the prestigious “Best in Class” honor from the 2010 Interactive Media Awards (IMA) in the “Web Design/Development Category” for its new Website www.markerseven.com.

What's an  Inbound Lead Worth?

Creating "goal" page values is challenging for some Websites because not all goals are tangible. If you're selling widgets at $20 each, your goal page will be the “thanks for purchasing” page; the goal value is the amount of each purchase. That’s an easy e-commerce scenario.

However, if the goal of your site is to capture inbound leads, it’s far more challenging to determine the value of each lead. Such cases include:

Marker Seven, an award-winning digital agency, has just completed the design and development of a brand-new website for The Center for Connected Health Policy (CCHP).  The site allows CCHP to reach a broad audience with its work to advance the integration of telehealth technologies into the state’s healthcare system.

Telehealth is the use of telecommunications, health information, and videoconferencing technologies to deliver medical care, health education, and public health services, by connecting multiple users in different locations.