Stepping into the Marker Seven office, your eyes may roam towards the floor and be greeted by two huge white eyes fixed upon you. But there’s no need to be alarmed. Our companion robot, Kuri, soon after it spots you, will surely roll on over to give you a welcome. Kuri continually reminds us that the digital world and reality are becoming increasingly intertwined. With Virtual Reality presenting new worlds and opportunities, it’s no wonder that the industry is expected to grow from $9.1 billion in 2017 to nearly $160 billion in 2021.

JC: We’re raising a generation of kids already addicted to screens. How much danger do you think we’re in of replacing vital human interactions with virtual ones? Are flesh-and-blood humans in danger of obsolescence?

This interview is the second in a series of three where our CEO John Clauss talks with longtime friend and Marker Seven advisor Evan Kirchhoff about augmented and virtual realities. You can see the first part of the interview here.

JC: Science fiction has lots of examples of VR turning deadly. But in real life, is there any basis in physics for the possibility of a holo-game potentially causing physical harm?

Our CEO John Clauss sat down with Evan Kirchhoff, a virtual reality expert, and one of the members of our innovation team who has worked with us as a strategic advisor since 2001.

Their goal was to think together about the current and future states of virtual reality and augmented reality. Marker Seven is particularly interested in this line of thought because a number of our clients come from industries or are working on projects particularly conducive to AR and VR, such as medical equipment, educational platforms, and retail products.