When Penn Capital decided to reposition itself to further grow its business, it faced two major obstacles: reimagining its identity while maintaining the industry reputation it had spent decades building, and translating its expertise into the digital sphere to attract and retain clients. Rebranding every aspect of the company in an authentic and transformative way became a mission-critical task with literally everything riding on it.

Marker Seven was initially brought in to manage only the digital strategy and website redesign aspects, but we quickly became a trusted advisor throughout the course of the project. We were instrumental in recognizing opportunities with millennials (as both clients and employment prospects), as well as promoting the long-term, community-based philanthropy work Penn had done for years with little public exposure. Ultimately, we helped guide Penn through the rebranding project for more than a year before the digital work even began.