MedicAlert Foundation

Finding new audiences for an established brand

MedicAlert is a global nonprofit whose network saves lives with a simple, yet groundbreaking idea – providing critical patient information to first responders during medical emergencies.

MedicAlert - Multidevice website

Despite more than fifty years of recognized excellence in emergency response, MedicAlert was losing market share to more aggressive and more digitally modern competitors. The organization was in dire need of a brand overhaul; their web presence was a decade old and their market positioning felt stale.
Marker Seven developed an updated brand positioning, a fresh visual expression and a sophisticated digital shopping experience that helped MedicAlert appeal to a younger, wider demographic. The updated site drove marketing efforts organization-wide, regaining valuable market share.

Marker Seven Services

  • Insight & Planning
  • Digital planning
  • Industry research
  • Persona and scenario development
  • Problem definition
  • Business Consulting
  • User Research
  • Stakeholder Interviews
  • Experience & User Interface
  • Technical design
  • Multi device responsive design
  • Information Architecture
  • Interface design
  • Experience design
  • Digital Products
  • Websites
  • Mobile Applications
  • Custom Applications
  • E-Commerce Platform
  • Custom ERP Integration
  • API Integration and Development
  • Campaigns
  • Measurement
  • Search Engine Optimization