Marker Seven Blog

POSTED ON February 3, 2021

Can A Digital Transformation Help an Association Navigate the COVID-19 Crisis?

What does it take to bring an industry into the future? Our client, the country’s largest association for the management arm of the finishing trades, has twenty years of insights into the answer.

With nearly two decades of shaping the industry to become the powerhouse it is today, Northern California Allied Trades, or NCAT, had the distinction of being one of most-utilized associations for union work in the Bay Area region, but wanted to expand its reach even further.

  • John Clauss

POSTED ON August 4, 2020

The Future of Virtual Meetings

Part 5: The Future of Virtual Meetings 

Without a definitive end date to the COVID-19 situation, the message resonating among meeting planners is “we might be going virtual for a while.”

Even longstanding events like the Ironman World Championship, which has been held in Hawaii every October for more than 40 years and was originally pushed back to February 2021 amid coronavirus concerns, have announced complete cancelations for the season, with a plan to resume in October 2021.

  • John Clauss

POSTED ON July 16, 2020

Staffing for Success

Part 4: Staffing for Success


In the past few articles we have looked at technical concerns from the type of solution you may need to have your best event, to constraints to be aware of when running the event live or on demand. Now, we’ll delve into staffing. 

  • John Clauss

POSTED ON July 6, 2020

Understanding Constraints

Part 3: Understanding Constraints 

Managing a remote workforce has never been a more pressing concern and managing client relationships from a distance is a new challenge for many businesses as well. Understandably, many companies and teams were simply unprepared for an entire organizational shift to virtual meetings and distance work. And the options abound for how to navigate the seemingly endless choices – how do you find what works best for you?

  • John Clauss