The world of online marketing is as diverse as it is effective and affordable. Designing and deploying clear-sighted online marketing campaigns that efficiently use new technologies to cultivate, manage and optimize long-lasting relationships is a mission critical success factor for every business today.
How to prosper through new media initiatives
The myriad of new media opportunities includes web sites, organic search engine optimization, paid search keywords, email campaigns, web banners, multimedia blogs, forums, video and social networking. Regardless of the campaign requirements, every online marketer needs to ensure that the ad units speak with your brand voice. Copy, design and visuals must all work together in harmoniously to achieve your marketing goals. Unlike any other media channel, online also presents unique technical challenges. Mange them effectively and you can achieve amazing success.
Marker Seven creates online marketing success
Understanding and optimizing your online marketing strategy is key to every campaign we produce. We bring a business case strategic level perspective to every online marketing project. Knowing what your online marketing goals are, understanding what online power tools are the most effective to achieve those business goals is the first step of how we approach every project. We map out the challenges you face with online marketing and then deploy the best technology to overcome these challenges. With all the different ways to reach people online, you need to think about all these channels right from the start of any project. Our solutions can employ multiple channels to create an all encompassing campaign that surrounds your prospects with consistent branding and affective messages regardless of the channel.
All the integrated online marketing skills you need, all under one roof.
Our online marketing team has unparalleled skill and experience driving web traffic with a vertically integrated system. We can refine your strategy to achieve a more efficient return on your online marketing investment then design it, write it, produce the rich media, code it and distribute it. Our team is highly experienced and skilled with:
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Organic Search Engine Optimization (SEO)
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Pay-per-click campaigns (PPC keyword advertising)
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Contextually Relevant Advertising
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Email and Landing Page Campaigns
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Email List Acquisition and Application of In-House Lists
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Email Management
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Banner Ads
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Blogs
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Customer Relationship Management (CRM)
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Rich Media (Flash, Java, Video, Audio)
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And much more.
Affective creative starts with knowing your business and your audience
When it comes to online marketing, it isn’t creative if it doesn’t sell. Online marketing achieves positive results when it speaks to the audience’s interests, as opposed to just looking visually attractive. Before we create, we target content to your audience. Next, we write compelling copy and put it all together with engaging designs. We create online marketing content that is founded on your business case. So when we design, write illustrate and animate with our comprehensive in-house creative services — it all makes sense to your viewers. And, since and online campaign design is only as good as its ability to play in a variety of environments, Marker Seven employs a variety of rich media technologies to create interactive advertisements that have been proven to engage viewers and drive sales.
The fastest way to be found on the Internet is with effective SEO and affordable PPC
85% of Internet traffic originates from the top five search engines. There are two ways to be found by the search engines:
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Search engine optimize (SEO) your website and
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Invest in a pay-per-click (PPC) keyword advertising campaign.
The fastest way to achieve improved ranking is to engage the experts at Marker Seven to improve your web site’s search engine optimization. Every minute, search engines are crawling and indexing the billions of pages across the entire Internet. Marker Seven makes sure your pages get their fair share of targeted visitor traffic. We also provide the keyword analysis and creative thinking that can achieve higher return on investment (ROI) from you PPC campaigns. Knowing the right search terms to buy and how people think about Internet search is mission critical to achieving good PPC ROI.
Email campaigns that are effective, not annoying.
Email the right people and you can dramatically boost revenue. Email the wrong people, and your servers can be blacklisted. When you work with Marker Seven’s targeted, permission-based email experts, you can rest easy knowing your email campaigns get the right messages to the right people, the right way, every time. you can reach people who actually want to learn more about your company. We comply with the CAN-SPAM Act and have experience working with all aspects of email marketing from list, to creative, to landing page conversion, to back-end tracking and lead nurturing.
Whether you need a simple email template to send out yourself, or a full-service package, Marker Seven can help you drive qualified traffic.
The rest of the story: Banners, Blogs, CRM and more…
Email and search campaigns are just the begining of how we can help you be much more effective with you online marketing. Since we approach each campaign from a business perspective, we consider all the ways to leverage the core campaign with other tools that include:
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Banner Ads to project your branding in areas where prospects congregate
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Blogs that both speak directly to your prospects as well as associated blogs that can dramatically broaden your reach across the Internet for extremely low cost
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Customer Relationship Management (CRM) complete systems that manage the life cycle of customers and dramatically enhance customer retention
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All enhanced with rich media that can include Flash, Java, video and audio.