The Define phase translates high-level goals into precise details: the exact scope of the project, clarification of brand guidelines, specifics for the content strategy, and a defined user experience.

Benefits

The project moves forward without ambiguity. Everyone has a consistent vision for the strategy and goals, eliminating roadblocks and creating an efficient path to completion.

How We Do it

Brand Requirements
We’ll collaborate with you and explore how to bring your brand to life on the web, assuring that your brand strategy successfully translates to the digital world.

Information Requirements
By defining the information requirements upfront, users are ultimately able to find what they need and comprehend the depth and breadth of their information choices.

User Experience
Whether it’s a site or application, user-centered design starts by providing an information path so users can easily complete their tasks. In addition to defining the architecture, we develop a hierarchical framework that details the visual placement of content, which serves as the basis for an intuitive site structure and a logical user interface.

Functional Requirements
We define how applications will work, and recommend the corresponding technologies and programming languages. The plan also includes a timeline, milestones and deliverables.

Technical Requirements
As experts in multiple technologies, we recommend solutions that can adapt as your business needs evolve. We collaborate with your internal technical resources to create a definitive blueprint that guides our development team.