Discovery, the initial step for every project, ensures that the final product satisfies your business objectives. In this phase we assess your current market position and business challenges, as well as company strengths and weakness. We also develop an online strategy, evaluate how to leverage current assets, and guide you to a better understanding of your target users.

The Benefits

The Discovery process allows everyone to agree on the strategy and rationale for every element of the project. And with this shared understanding, you get results that match the objectives of the project.

How We Do it

Stakeholder Interviews

We get to know the stakeholders and gain an understanding of your business goals, brand, competitive environment, project objectives, current technology, processes and culture. The goal is to discover how the project will impact every level of your organization.

Competitive Research

We evaluate and analyze your competitors to reveal best practices and identify undiscovered opportunities. This phase also identifies how people are using your competitor’s web properties.

User Research

We identify specific profiles of the people who will be using your website, intranet, extranet or custom application. We describe how they will interact with it and what expectations must be met to achieve your business objectives. User research, which may involve qualitative focus studies, surveys, personal interviews and user testing, can include user profiling, interactive behavioral expectation mapping and characterization of user trends.

Review of Existing Assets and Documentation

Whatever we create must comply with your existing brand and corporate standards. Accordingly, we study existing style guides including how any re-branding efforts may influence the project. We also study any relevant market research, historic analytics, current documentation, technical specifications and design elements that we may use for your project.