Satisfying the needs of both clients and partners in one information-rich Website was a growing challenge for WR Hambrecht + Co. The original site had awkward navigation, lacked cohesion and was dated in its design. Furthermore, key decision makers across the country needed the site to provide real-time information to each other.
Marker Seven overhauled the site with a new visual design and supporting information architecture to provide a rich user experience. Users now know exactly where they are at all times, regardless of their specific information needs. A customized content management system, leveraging open source technology, enables users throughout the organization to quickly make site updates. The resulting (or new) site has a new look that better projects the firm’s brand and professional image.