A global leader in the advanced composite materials sector, Hexcel asked us to completely redesign its site from the ground up. Key goals of the project were to accurately reflect Hexcel's position as an innovative, dynamic technology company, and to make the overall user experience more intuitive.
We first focused on the architecture of the site, making each of its wide-array of products accessible in just two clicks. Next we worked on better communicating Hexcel's brand. We leveraged the Hexcel branded blue more prominently to add vibrancy and incorporated wireframe imagery to visually demonstrate Hexcel's focus on structural integrity technology.
The site was architected and designed to be fully optimized for development on Microsoft's Sharepoint platform, Hexcel's CMS of choice.