Continental Resources is an industry-leading oil exploration company that finds, drills, and manages wells in the lower-48 United States. While considered experts in oil and gas exploration, their website did not accurately portray them as a leader in their industry. When approaching the redesign, we looked outside the Continental Resources vertical space for inspiration and guidance, which lead to an innovative-yet-appropriate design that accurately reflects its business, setting the standard for all oil exploration companies. The overall site design uses imagery to dictate the primary visual message, with written content supporting and expanding the message.