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Revised the Greenbiz.com site to accommodate its growing user community with easier navigation and usability.
THE CLIENT'S CHALLENGE
Greener World Media's websites and newsletters help professionals and opinion leaders across a broad range of industries and job functions integrate environmental responsibility into their operations in a manner that supports profitable business practices. Greener World Media sites provide clear, concise, accurate and balanced information, resources and learning opportunities.
Greenbiz.com, a leading environmental news site, is the flagship website among the Greener World Media properties. Despite its popularity, the site had several serious architectural flaws rendering it slow and difficult for its growing user community – several hundred thousand monthly viewers – to navigate. Greener World Media brought in Marker Seven to redesign the site. The media company also wanted to transition the site to Drupal, an open-source content management system, which enables users to manage a website without the need for technical expertise.
MARKER SEVEN'S SOLUTION
The Marker Seven Greenbiz.com redesign accommodates a growing user community.
Marker Seven worked in close collaboration with Greener World Media on the site redesign, engaging the media company in its six-step process that begins with discovery to learn as much as possible about the goals and user needs, defining objectives, designing the visual elements and then developing, implementing and evaluating the site. The process resulted in a redesigned Greenbiz.com site with an enhanced user interface, a new visual look and faster page loads. Marker Seven also leveraged its extensive experience with Drupal to rebuild the site, which involved mapping and migrating thousands of pages of information.
THE RESULTS
“We are delighted in the selection of Marker Seven as a W3 award recipient based on its work in redesigning our site,” said Hugh Byrne, Senior Vice President of Product Development & Marketing, Greener World Media, Inc.
With its improved navigation and usability, Greenbiz.com reported a nearly 50 percent increase in site traffic. Furthermore, in 2008, the International Academy of Visual Arts (IAVA) selected Marker Seven as a W3 Silver Award winner for the firm’s redesign of the Greenbiz.com site. In honoring Marker Seven, the IAVA cited the firm’s innovative use of Drupal, user-centric approach to the site’s information architecture and clean design.
About Greener World Media
Greener World Media's websites and newsletters, led by GreenBiz.com®, are designed to serve professionals and opinion leaders across a broad range of industries and job functions. We aim to provide clear, concise, accurate, and balanced information, resources and learning opportunities to help companies of all sizes and sectors integrate environmental responsibility into their operations in a manner that supports profitable business practices.
