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User Experience: Is Your Web Site Worth It?
At one time or another we’ve all unexpectedly come to a dead end. Whether it’s in your car, in a voicemail tree or on a Web site. Fortunately for Web surfers -- and the sites they visit – the discipline of interactive User Experience (UX) is dedicated to helping users easily find information, intuitively conduct transactions, and never, ever come to a virtual dead end.
So why are some Web sites more difficult to use than others? The most obvious answer is that a User Experience team probably wasn’t involved in the project. And that creates a myriad of pitfalls that can lead to frustrated users, negative brand perception, lost business and long-term cost overruns.
User Experience Benefits
User Experience is responsible for understanding...
Marker Seven Boosts Client Roster with Addition of Benziger Winery and CCCH
Marker Seven, an award-winning boutique interactive agency, today announced the addition of Benziger Family Winery in Sonoma, Calif., and the California Center for Connected Health (CCCH) to the company’s growing client roster.
“We are enormously proud that we continue to attract leading organizations across a wide range of markets as business partners,” said John Clauss, Marker Seven president. “We feel the growing demand for our services not only validates our creative talent but also our strategic approach to dig deeply to understand what clients want to achieve online.”
Benziger Family Winery, located on its 85-acre, certified Biodynamic Sonoma Mountain estate, is recognized as a research and teaching center for the cultivation of...
Marker Seven Debuts Facebook Page
Marker Seven, an award-winning boutique interactive agency, debuts on the popular social networking site Facebook. The Marker Seven page provides customers, partners and anyone interested in Web development and design with an additional platform to gain and share information as well as find out about Marker Seven’s latest client projects.
Marker Seven invites you to become a “Fan” on Facebook and join in the conversation. The Marker Seven Facebook Page is available at http://www.facebook.com/pages/San-Francisco-CA/Marker-Seven/81157191643?.... Those not already members of Facebook...
How to Make Sure Your Website Works for You
If this hasn’t happened to you, it most likely has happened to some company you know. You are halfway though the design and development of your new website and it’s not what you want. Or the finished project comes in over way over budget and late. How much of this is the failure of the web firm will depend on its level of experience and knowing how to ask the right questions. But even the most qualified firm can only work with the information they get from you. If you don’t know what you want or what your site needs to achieve, expect delays and possibly additional cost.
Designing and building a website is not unlike designing and building a house. You need a blueprint and that comes from a comprehensive process that includes a discovery phase during which...
Marker Seven Receives 2009 Communicator Award for A.C.T. Website
Marker Seven, an award-winning boutique interactive agency, today announced it received an Award of Excellence in the 15th Annual Communicator Awards for its work managing the organization and design of San Francisco’s prestigious American Conservatory Theater (A.C.T.) Website.
The Communicator Awards recognize creative excellence for communications professionals around the world. This year, the program received over 7000 entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms, and public relations firms.
“The American Conservatory Theater is one of America...
Marker Seven Lends Support to Bpeace Rwanda Beauty School Project
Marker Seven, an award-winning boutique interactive agency, has added the Bpeace Rwanda Beauty School Project as a new Pro Bono agency client. The new Beauty School Project provides intensive training to Rwandan women to enable them to become skilled professionals who can create businesses that boost employment, and in turn build a peaceful future for their communities. Bpeace is a non-profit international volunteer network of business professionals that help women entrepreneurs in post-conflict countries to expand their businesses.
“Volunteerism is one of our key corporate tenets and we try to help nonprofit organizations through our creative and development Web service,” said Patrick Ford, Marker Seven principal. “As entrepreneurs ourselves, we were...
Zephyr Real Estate Renews Partnership with Marker Seven for Website Redesign
Marker Seven, a premier provider of Web-based solutions, today announced it is once again partnering with Zephyr Real Estate for a major redesign of the leading San Francisco-based brokerage’s Website. Marker Seven developed the current site for Zephyr five years ago.
The new Zephyr Website will integrate updated technologies, services and tools to better support the needs and interests of the brokerage’s growing base of buyers and sellers, as well as help attract prospective customers to the site. Marker Seven also will design a new content management component to facilitate Zephyr maintaining and updating the site.
“We have an excellent relationship with Marker Seven going back five years when they designed our current site,” said Randall...
Firm Develops and Designs Website To Help Project Participants Share Experiences
Marker Seven, a premier provider of Web-based solutions, announces the addition of Jeremy Amos and Rachel Wahlberg to the firm’s growing team. Amos joins as a Web Developer and Wahlberg as a Project Manager.
In making the announcement, John Clauss, Marker Seven co-founder and president said, “Our ability to deliver to clients strategic, on-time online solutions means hiring the best talent we can. Jeremy and Rachel not only have many years of Web marketing, project management and development experience they also share in our philosophy to work with our clients as partners to achieve their online business goals.”
Amos has over a decade of experience with Web and database development, systems administration and IT infrastructure. He joins Marker Seven...
Marker Seven Helps Estancia Beef Tell Its Story to Customers and Partners
Marker Seven, a premier provider of Web-based solutions, is helping Estancia Beef better educate consumers and partners about its high-quality grass-fed beef with a newly redesigned company Website. The new site explains the ‘Estancia way’ to deliver a delicious and healthier beef product while at the same time setting standards for highly sustainable beef production and the humane treatment of animals.
With ranches in the United States, Argentina and Uruguay, Estancia Beef produces the highest quality grass-fed beef in the market. In revamping the original site, which was predominantly factual and scientific in its look and feel, Marker Seven sought to create a more personal connection with the growing number of consumers who are health conscious and also care...
Award Recognizes Marker Seven Innovative Approach Using Open Source Software
Marker Seven, a premier provider of Web-based solutions, today announced it is the recipient of a 2008 W3 Silver Award for its redesign of Greenbiz.com , a leading environmental news site and flagship site of Greener World Media Inc. The W³ Awards honors creative excellence on the Web. Marker Seven was among over 3,000 entries competing for this year’s honors.
“While our goal with any project first and foremost is to help our clients achieve their business objectives, we greatly appreciate validation from among our own industry members,” said John Clauss, Marker Seven co-founder and president. “Receiving a W3 Award is particularly significant because of the vast number of agencies and individuals competing and the...