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How to Determine Goal Page Values
What's an Inbound Lead Worth?
Creating "goal" page values is challenging for some Websites because not all goals are tangible. If you're selling widgets at $20 each, your goal page will be the “thanks for purchasing” page; the goal value is the amount of each purchase. That’s an easy e-commerce scenario.
However, if the goal of your site is to capture inbound leads, it’s far more challenging to determine the value of each lead. Such cases include:
- Newsletter subscription: "Thanks for Subscribing" page
- Contact us: "Thanks for Your Inquiry" page
- Other intangible goals: site engagement, visit depth, visit duration, etc.
...
Saying goodbye to Internet Explorer 6
Anyone involved in a web project in the last few years can tell you the frustration that erupts as soon as Internet Explorer 6 is mentioned. Released in August of 2001, IE6 has plagued developers and users alike with a plethora of bugs and security issues. It is now nearly nine years later, so why are people still running this outdated browser? For many it is corporate policy, for others an outdated computer, and some just don't know better. Fortunately, these numbers are finally dwindling, and some of the big players are stepping up to shut down IE6 once and for all.
While IE6's flaws are frustrating, with patience they can be worked around. However, the web is evolving; new features in modern browsers such as CSS3 and HTML5 can help build...
Online Marketing Blind Spots
Most companies are doing a good job setting and reaching their online goals, monitoring Web traffic and making any necessary mid course program corrections. Still “blind spots” may be keeping you from getting precise read on your traffic. If you aren’t looking to the left and right in your heavy Web traffic, you may be losing important competitive ground. Here are the most commonly overlooked online marketing blind spots.
Web Analytics: You most likely have Web log or traffic tracking on you site, but are you checking if often enough? Key marketing decision makers need to receive via automated email distribution Web...
User Experience: Is Your Web Site Worth It?
At one time or another we’ve all unexpectedly come to a dead end. Whether it’s in your car, in a voicemail tree or on a Web site. Fortunately for Web surfers -- and the sites they visit – the discipline of interactive User Experience (UX) is dedicated to helping users easily find information, intuitively conduct transactions, and never, ever come to a virtual dead end.
So why are some Web sites more difficult to use than others? The most obvious answer is that a User Experience team probably wasn’t involved in the project. And that creates a myriad of pitfalls that can lead to frustrated users, negative brand perception, lost business and long-term cost overruns.
User Experience Benefits
User Experience is responsible for understanding...
How to Make Sure Your Website Works for You
If this hasn’t happened to you, it most likely has happened to some company you know. You are halfway though the design and development of your new website and it’s not what you want. Or the finished project comes in over way over budget and late. How much of this is the failure of the web firm will depend on its level of experience and knowing how to ask the right questions. But even the most qualified firm can only work with the information they get from you. If you don’t know what you want or what your site needs to achieve, expect delays and possibly additional cost.
Designing and building a website is not unlike designing and building a house. You need a blueprint and that comes from a comprehensive process that includes a discovery phase during which...
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