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Marker Seven, a leading provider of Web-based creative and technology solutions, today announced continued market penetration with the development and deployment of an Intranet site and Content Management System for Wells Fargo’s Financial Risk Management (FRM) Group. Using the Intranet and Content Management System from Marker Seven, Wells Fargo’s Financial Risk Management Group has improved their bottom line, refined their brand identity and provided their internal sales team access to product information , marketing tools and an online education center.
Wells Fargo’s Financial Risk Management Group delivers products that help clients manage interest rate, equity and commodity price. To increase sales, FRM needed to ensure their sales force easily access product information and receive market updates in a timely manner. “The Wells Fargo Financial Risk Management Group relied on us to create a more consistent and recognizable brand identity while delivering their sales force the latest information on FRM products. We accomplished this by developing an Intranet Web site —complete with a Content Management System allowing FRM to change, update and publish content on their own,” said John Clauss, CEO of Marker Seven.
“With the Intranet, Marker Seven has greatly improved our ability to share business critical information across the enterprise, said Larry Roadcap of Wells Fargo. “We are in a fast growing market place and things change rapidly. Having the ability to give our sales force accurate and timely data gives FRM a competitive advantage , helps us respond more quickly and leads to growth in revenues and profitability.”
In addition, the custom E-Learning platform provided by Digital Think was a pivotal feature of the Intranet site. The new FRM Intranet site serves as the single point of access to the FRM product and sales skills E-Learning program; therefore, it required a seamless integration and one that would provide a great user experience. The Marker Seven and Digital Think development teams worked closely together to design and implement a solution that exceeded FRM’s complex requirements.
Marker Seven is a full-service digital agency. Established in 1999 and headquarters in San Francisco, Marker Seven is comprised of a cross-disciplinary in-house team of analysts, architects, designers and developers. The agency provides both online marketing and business solutions which allow companies to build brands and streamline operations. Marker Seven helps clients ranging from leading regional businesses to Fortune 500 companies create memorable digital experiences by guiding them through the full life cycle of a project. Among the award-winning agency's clients are such premier global brands as Pearson Education, Disney, IBM, Blue Shield, Ghirardelli Chocolate and more. For more information visit www.markerseven.com