Marker Seven, a premier provider of Web-based solutions, is helping Estancia Beef better educate consumers and partners about its high-quality grass-fed beef with a newly redesigned company Website. The new site explains the ‘Estancia way’ to deliver a delicious and healthier beef product while at the same time setting standards for highly sustainable beef production and the humane treatment of animals.

With ranches in the United States, Argentina and Uruguay, Estancia Beef produces the highest quality grass-fed beef in the market. In revamping the original site, which was predominantly factual and scientific in its look and feel, Marker Seven sought to create a more personal connection with the growing number of consumers who are health conscious and also care about the environment and the welfare of animals involved in the food production process. The new Website conveys visual design and intuitive navigation and communicates the values of the Estancia Beef grass-fed brand.

“The site is our most important channel to tell our story to consumers as well as prospective partners,” said Bill Reed, Estancia Beef founder. “By working closely with us, Marker Seven was able to extract what makes Estancia Beef unique and convey that both in the look and feel and messages in our revamped site. There is a lot of noise in the marketplace about healthy food choices and environmental issues, but we believe our story as conveyed by our new site will instill confidence in our brand among consumers."

In redesigning the site with Drupal, an innovative open-source software solution especially geared to non technical users, Marker Seven also is enabling Estancia Beef to handle its own updates of content, content organization, navigation, imagery, colors and typography With support for user management, content management, blogging and community and social networking features, Drupal's modular framework also allows Estancia Beef to add these features as its online initiative grows.

“We consider all our client engagements as partnerships,” said Patrick Ford, Marker Seven co-founder and vice president, Strategy. “The redesign of the Estancia Beef Website exemplifies how we work very closely with our clients to understand their message and brand value and the goals of their online property. Our growing client base covering a wide range of industries and markets is testament to the thoroughness of our process as well as our design and technical capabilities.”

About Marker Seven

Marker Seven is a full-service digital agency. Established in 1999 and headquarters in San Francisco, Marker Seven is comprised of a cross-disciplinary in-house team of analysts, architects, designers and developers. The agency provides both online marketing and business solutions which allow companies to build brands and streamline operations. Marker Seven helps clients ranging from leading regional businesses to Fortune 500 companies create memorable digital experiences by guiding them through the full life cycle of a project. Among the award-winning agency's clients are such premier global brands as Pearson Education, Disney, IBM, Blue Shield, Ghirardelli Chocolate and more. For more information visit www.markerseven.com

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