Coastwalk, a California not-for-profit organization committed to the preservation and completion of the California Coastal Trail launched a new Web site (http://www.californiacoastaltrail.info). With funding and support from the California Coastal Conservancy, Coastal Commission, and State Parks, Coastwalk created the Web site to advocate for the completion of the California Coastal Trail in addition to providing hikers, walkers and other recreational users with important information including maps, photos, and highlights.

Marker Seven, a premier Web site design and development firm headquartered in San Francisco, was hired to manage all design and development of the site including the implementation of a customized Content Management System (CMS). Since daily updates to the site are required, the CMS allows non-technical staff and volunteers at Coastwalk to make updates to the site through a simple user interface. This tool plays a particularly important role for the Coastal Trail Expedition 2003, which follows a group of hikers that set out on June 3rd to walk the entire California Coast, from Oregon to the Mexican border. “The CMS allows us to receive daily journals and photos from the expedition group, and post them to the site very quickly with very little technical knowledge. The system not only saves us time, but also the ongoing cost associated with making changes to the site code.” adds Don Nierlich, Coastwalk’s Web site Editor. Coming in September, the Web site will host a comprehensive Hiker’s Guide, offering site visitors maps, photos and more detailed trail information. Eventually, maps will be created for every segment of the trail, helping hikers and trail enthusiasts access a wealth of updated information in one place.

About Marker Seven

Marker Seven is a full-service digital agency. Established in 1999 and headquarters in San Francisco, Marker Seven is comprised of a cross-disciplinary in-house team of analysts, architects, designers and developers. The agency provides both online marketing and business solutions which allow companies to build brands and streamline operations. Marker Seven helps clients ranging from leading regional businesses to Fortune 500 companies create memorable digital experiences by guiding them through the full life cycle of a project. Among the award-winning agency's clients are such premier global brands as Pearson Education, Disney, IBM, Blue Shield, Ghirardelli Chocolate and more. For more information visit www.markerseven.com

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