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Press Releases
Marker Seven Appoints Director of Digital Marketing
Marker Seven, an award-winning digital agency, announces Nicole Reber has joined the firm as director of Digital Marketing. Reber is responsible for managing the growing needs of Marker Seven clients for a wide range of traditional and digital marketing services, including integrated search engine optimization, pay per click, display advertising, and social media strategies, based on thorough research and analysis and the use of analytics.
“We are very fortunate to have someone with Nicole’s extensive background in online and traditional marketing come on board,” said John Clauss, Marker Seven president. “Since we expanded our services to include digital marketing a few years ago, we have experienced significant growth in this area each year. We...
Marker Seven Site Redesign for Greenbiz Earns Media Business Top 10 Award
New Greenbiz.com Site Earns Top Honors for Best Media Site Re-launch
Marker Seven, announces that its site redesign for client Greenbiz.com received a Media Business Top 10 Award for best site re-launch. Greenbiz.com, a leading environmental news site and flagship site of Greener World Media Inc., was selected as one of the top 10 media sites from over 60 entries for the ‘great’ media sites honor.
Media Business magazine evaluated the sites based on appearance, organization and navigation, search functionality, video and other multimedia content and community/social media features. In citing Greenbiz.com for the honor, Media Business noted...
Marker Seven Hired to Re-Architect Site for Dave Wilson Nursery
U.S. Largest Grower of Fruit and Nut Trees Seeks to Enhance Online User Experience
Marker Seven has added the Dave Wilson Nursery to its client portfolio. The largest grower of fruit and nut trees in the United States since 1938 selected the agency to re-architect and redesign its existing site.
Dave Wilson Nursery, which provides fruit and nut as well as shade trees to the commercial and retail nursery markets, wants to update its site to improve user experience and visual design. Marker Seven also will handle the ongoing maintenance of the new site.
“The Dave Wilson Nursery website is rich in information and resources for the wholesale and retail tree trade as well as home gardeners," said Marker Seven President John...
Marker Seven Helps Haas, Jr. Fund Tell a Richer Story About Its Work
New Website Offers State-of-the-Art Platform for Conveying the Fund’s Values, Strategies
Marker Seven is helping the Evelyn and Walter Haas, Jr. Fund communicate in a deeper and more engaging way through a newly redesigned website. The new site enables the Fund to provide key audiences with a more thorough understanding of its work and strategies as it sets out to advance and protect fundamental rights and opportunities for all.
”From the start, Marker Seven understood that we wanted to use our website not just to convey a stronger sense of who we are and what we are doing, but also to share information and ideas about what we’re learning as we do this work, and to tell stories about some of the remarkable people and...
On My Soapbox
A Personal Perspective on the Design Process
Every new client gets the opportunity to witness me on my soapbox, expounding on my views about process based on my years of experience as a motion designer. I like to share my personal biases with clients out of my deep commitment to provide them with useful, practical designs that endure -- work that is a foundation for future projects. Like all my colleagues here at Marker Seven, I’m a big picture person and I think long term. That’s why I want clients to understand that it’s not “What can we at Marker Seven do for you today?” but rather “What can we do for you forever?”
When I engage with a client, I start by asking...
Marker Seven Earns IMA “Outstanding Achievement” for CIS VFX Group
Agency achieves Top Marks across a Range of Website Criteria
Marker Seven today announced it received the prestigious “Outstanding Achievement” honor from the Interactive Media Awards (IMA). The award is in the Entertainment category for the Website for CIS VFX Group, a leading visual effects company with many box office hits to its credit including Angels and Demons, the Changeling, G.I. Joe and Inglorious Basterds.
The award is the second IMA honor for Marker Seven this year. The agency also received the IMA prestigious “...
Marker Seven Awarded “Best in Class” Interactive Media Award for Agency Site
Award Honors Marker Seven for Site Planning, Execution and Professionalism
Marker Seven today announced it received the prestigious “Best in Class” honor from the 2010 Interactive Media Awards (IMA) in the “Web Design/Development Category” for its new Website www.markerseven.com.
“Our Website showcases our approach, as well as our technical capabilities, to help companies convey their brand...
How to Determine Goal Page Values
What's an Inbound Lead Worth?
Creating "goal" page values is challenging for some Websites because not all goals are tangible. If you're selling widgets at $20 each, your goal page will be the “thanks for purchasing” page; the goal value is the amount of each purchase. That’s an easy e-commerce scenario.
However, if the goal of your site is to capture inbound leads, it’s far more challenging to determine the value of each lead. Such cases include:
- Newsletter subscription: "Thanks for Subscribing" page
- Contact us: "Thanks for Your Inquiry" page
- Other intangible goals: site engagement, visit depth, visit duration, etc.
...
DrupalCon San Francisco
We’re going to DrupalCon 2010!
Drupal is an excellent open source content management system that we've worked with for years here at Marker Seven. We've used it for a number of projects ranging from corporate sites, ecommerce sites, extranets and custom applications.
We are thrilled that DrupalCon 2010 will be held at the Moscone Center in San Francisco, just about a mile from Marker Seven’s offices. CSO Patrick Ford and President John Clauss will both be attending along with several of our developers. They look forward to learning about new features, mingling with other members of the Drupal community and discussing how open source products, such as Drupal, are reshaping the services business.
If you're...
Marker Seven Helps The Center for Connected Health Policy Advance Telehealth
New CCHP Website Is a Comprehensive Resource for Telehealth Policy and Practices
Marker Seven, an award-winning digital agency, has just completed the design and development of a brand-new website for The Center for Connected Health Policy (CCHP). The site allows CCHP to reach a broad audience with its work to advance the integration of telehealth technologies into the state’s healthcare system.
Telehealth is the use of telecommunications, health information, and videoconferencing technologies to deliver medical care, health education, and public health services, by connecting multiple users in different locations.
“Telehealth technologies offer a significant opportunity to...