Online Advertising

Once you've launched your dream site, driving qualified traffic is a top priority.

When it comes to reaching an online audience, you have many options, and they generally cost much less than reaching new customers through traditional media.

Marker Seven can help you with all your media buying and placement needs, and help you use the following advertising technologies:

Banners
One of the web's great advantages is that you can target content to your audience. Publishers offer comprehensive standard demographics, so you can specify interests, age ranges, and geographical locations for your messages. Based on feedback provided by vendors, we can also modify your media plan at any time during your campaign.

Pop-Up and -Under Advertising
Pop-up ads appear in the foreground; pop-under ads remain behind when users close the browser. Both formats provide a large area of real estate for creative use in a wide range of technologies. Marker Seven uses a variety of rich media technologies to create interactive advertisements that have been proven to bring in customers and drive sales.

Landing Pop-Ups
Instead of popping up a simple ad, we can create a small fully functional web page that encourages the user to act immediately. This could include a registration page or some other call-to-action, with a full web browser menu. With their increased usability and immediacy, landing page pop-ups have higher conversion rates than ads.

Contextually Relevant Advertising
CRA is an advertiser-supported software tool that can customize media based on users' interests. CRA stores search terms used and web addresses visited, and then displays ads that are relevant to the user.

Co-Registration
When a user is already filling out a registration form on a publisher’s website, they are given the chance to receive more information about specific offers. Marker Seven can help you get your offer listed as an appealing option. Better yet, you are only charged if someone actually checks your box. This kind of lead generation brings in contact information for the highest caliber prospects.