Case Study: VanAcker Construction
Van Acker Construction Associates (VAC) is a leading general contractor and construction management company in Northern California. Founded in 1987, Van Acker built their business by providing superb craftsmanship and artistry and delivering superior service. As VAC became more renowned, they realized that a company Web site could visually display and define their high quality and credibility image further, and reach a much greater audience with important information.
The criteria for selecting a Web design company can be similar to choosing a homebuilder. Quality of work, relevant experience, process and references are important factors. “We wanted a Web firm that could create a design that reflects our high-end image and could develop a site that was flexible enough to meet our future needs,” explained Shoshana Signer, project manager at Van Acker Construction Associates. Based on the criteria, Van Acker Construction Associates chose Marker Seven to design, develop and implement their Web site.
Marker Seven employs proven methodologies for designing and developing Web sites that ensure projects are completed on time and within budget. Largely based on a ’business over technology’ perspective, Marker Seven’s approach focuses on results. At the onset of the project, Marker Seven consulted with Van Acker to determine their marketing and business objectives and created a plan to meet these goals. “We were involved throughout the process — from the initial consultation to the testing and implementation,” said Signer.
Van Acker Construction Associates’ team is comprised of true professionals and visionaries in the fields of project management, architecture, interior design, engineering, and systems consulting. This unique team works to maintain the traditions of old world craftsmanship while integrating modern building concepts, technologies and tools. The Web site design needed to be consistent with VAC’s high-quality image and echo their tradition and professionalism. “We wanted Marker Seven to develop a modern and contemporary ‘architectural’ design that reflects our organization well and communicates a clear and appealing image,” said Signer.
Van Acker Construction Associates’ success is largely due to their quality of work and expertise. They complete projects of varying scope and size. To demonstrate VAC’s credibility and craftsmanship, Marker Seven developed a portfolio section on the Web site, highlighting completed projects, as well as projects-in-progress.
Van Acker Constructions Associates’ Web site (www.vanacker.com) went live in October, 2004 and has already received wide acceptance. Marker Seven designed a clean and professional Website that personifies the Van Acker brand, while delivering important information about the company and service. “We are very pleased with our Web site. Marker Seven created an attractive design that also meets our specific requirements,” concluded Signer.
Since 1987, Van Acker Construction Associates has exhibited integrity, composition and artistry in the realm of general contracting and construction management.
This unique team works to maintain the traditions of old world craftsmanship while integrating modern building concepts, technologies, and tools. From these core ideals, VAC has shaped its sole purpose: to provide construction services with a strong commitment to being the best at what they do.
For more information, see www.vanacker.com
About Marker Seven
Marker Seven is a premier provider of Web-based solutions designed to maximize business sales and communication efforts. Headquartered in San Francisco and founded in 2000, its skilled, cross-disciplinary team tackles every facet of Web development with a common bond and vision - to deliver value, high-quality work, and exceptional service. Marker Seven's professional team of business strategists, designers, and technical experts deliver solutions tailored to each client. Proven ability to understand client's business issues and technical needs allow its team to hit the ground running, take ownership and fully manage every project. Marker Seven remains focused on and dedicated to each project, delivering a polished look with clarity and consistency. Whatever the initiative, Marker Seven implements and delivers success.