Case Study: Tutta California
Tutta California is a brand that represents more than carefully selected gourmet products. It’s about healthy living and the joy and pleasure of one’s eating experience. "Tutta" means all, or everything, and that is what the Company is about - all California grown or produced gourmet food specialties from Napa Valley.
Tutta started with just one product (olive oil) and only a few retail outlets to market their product. They understood that developing an exceptional online presence and e-commerce-enabled Web site was critical to growing the business. So, Tutta came to Marker Seven for help. "We knew Marker Seven had the experience necessary to use the Internet’s verve to build our business and grow our brand," said Mary McCarthy, president of Tutta Califonia. "Their proposal and business approach made our decision to work with Marker Seven that much easier."
Marker Seven designed and developed a complete online shopping experience for the gourmet customer. User-friendly and sophisticated, Tutta’s Web site has a unique look with photos of natural living and the Napa Valley area. "The design really represents the essence of our company and brand - simple, yet elegant," said McCarthy. "The easy-to-use navigation and tasteful colors and fonts make the site very attractive to all audiences."
The Products section is the foundation of Tutta California’s Web site. Marker Seven developed a customized e-commerce application that allows customers to purchase their gourmet products online. The feature-rich, integrated third-party shopping cart is very easy-to-use and maintain from both an administrative and customer perspective.
To receive full benefit of and maximize traffic to their Web site, Tutta California took advantage of Marker Seven’s Search Engine Optimization services as well. "It is so apparent that Marker Seven realizes the true value of the Internet’s power, as well as our business objectives," said McCarthy. By researching and submitting the most effective keywords, phrases, and Meta tags with specific search engines, Marker Seven has driven ‘targeted’ visitors to the Tutta California Web site.
"To say we are thrilled with the Web site is an understatement," said McCarthy. The compre-hensive back-end shopping cart engine allows Tutta California to now offer, sell and ship additional products, including vinegar, mustard, coffee, and tea to international customers. "Marker Seven designed and developed a user-focused Web site with valuable features to increase our sales channels and customer loyalty," concluded McCarthy.
From start to finish, Marker Seven completed Tutta California’s Web site in less than two months. With the October 21, 2004 launch date, the Web site was posted on the Internet in plenty of time for holiday shopping.
Tutta California is a brand of carefully selected gourmet products that enhance the joy and pleasure of food you eat every day. "Tutta" means all, or everything, and that is what we are—all California grown or produced gourmet food specialties. Everything is not only sublimely luscious, but also highly beneficial to a healthy lifestyle.
For more information, see www.tutta-ca.com
About Marker Seven
Marker Seven is a premier provider of Web-based solutions designed to maximize business sales and communication efforts. Headquartered in San Francisco and founded in 2000, its skilled, cross-disciplinary team tackles every facet of Web development with a common bond and vision - to deliver value, high-quality work, and exceptional service. Marker Seven's professional team of business strategists, designers, and technical experts deliver solutions tailored to each client. Proven ability to understand client's business issues and technical needs allow its team to hit the ground running, take ownership and fully manage every project. Marker Seven remains focused on and dedicated to each project, delivering a polished look with clarity and consistency. Whatever the initiative, Marker Seven implements and delivers success.