Case Study: Ipedo

Challenge

Headquartered in Silicon Valley, Ipedo is a high-technology company that delivers a new breed of infrastructure software that fuses information integration and intelligence technologies to help organizations use their information to make better business decisions. Leading financial, government, high technology, manufacturing, and pharmaceutical organizations use Ipedo’s products.

Like many high-technology companies, Ipedo relies heavily on its Web site as a primary interface with its B2B audiences. To reflect the company’s growth and leading-edge technology, Ipedo decided to redesign their Web site with a dynamic look and feel and simplified navigation.

Ipedo selected Marker Seven to design and produce their new Web site.

Approach

Marker Seven designed Ipedo.com to project a professional, tech-savvy image that appeals to prospective clients across multiple industries and make the technical product information much easier to read. The redesigned site includes many enhancements, new content and more features. Along with enhanced navigation and usability, the new Web site offers each visitor access to product, solution and best practice information, client case studies and developer network. Some of the new features include:

One-click navigation from the home page directly to product and solution-specific information
Consistent and updated content throughout
Dynamic client spotlight
Enterprise Information Integration zone and best practices
Developer resources

Impact

The new Web site is an integral part of Ipedo’s marketing efforts and strategy.

Working closely with Ipedo’s Vice President of Marketing, Marker Seven designed a Web site that reflects their leading-edge products and solutions and provides an alluring user experience. The Web site provides the content that meets the needs of Ipedo’s growing audience and gives multiple points of entry to product, solution and company information. Now, site visitors find what they need quickly and efficiently.

About Ipedo

Ipedo delivers a new breed of infrastructure software that fuses information integration and intelligence technologies to help organizations use their information to make better business decisions. Unlike previous integration technologies designed for bulk data movement between applications, Ipedo focuses on providing on-demand information to individual users.

For more information, see www.ipedo.com

About Marker Seven
Marker Seven is a premier provider of Web-based solutions designed to maximize business sales and communication efforts. Headquartered in San Francisco and founded in 2000, its skilled, cross-disciplinary team tackles every facet of Web development with a common bond and vision - to deliver value, high-quality work, and exceptional service. Marker Seven's professional team of business strategists, designers, and technical experts deliver solutions tailored to each client. Proven ability to understand client's business issues and technical needs allow its team to hit the ground running, take ownership and fully manage every project. Marker Seven remains focused on and dedicated to each project, delivering a polished look with clarity and consistency. Whatever the initiative, Marker Seven implements and delivers success.