Marker Seven, an award-winning digital agency, today announced it designed the newly launched website for Hexcel Corporation, a leading composite materials manufacturer. The enhanced Hexcel site offers new features and functions to improve user experience and has a fresh new look.
John Clauss, Maker Seven president, said, “Hexcel materials are critical to the performance of hundreds of structural parts and components manufactured by aerospace and industrial companies around the world. Our goal was to create a new website for Hexcel that conveys the company’s strong brand value, exceptional global reputation and breadth of products."
In designing the new site, Marker Seven worked closely with the Hexcel marketing team to develop a strong design and information architecture that facilitated HTML production by the company’s in-house web team. The new site design organizes Hexcel products into three distinct market areas — Aerospace and Defense; Wind Energy and Industries, which includes ground and marine transport, alternative energy, industrial machinery, sports equipment and tooling.
Marker Seven enhanced the site structure to make it easier for users to find information about Hexcel products, which include carbon fibers, reinforcements, prepregs, honeycombs and a variety of other composite solutions, appropriate for their manufacturing needs.