Marker Seven Helps Haas, Jr. Fund Tell a Richer Story about its Work

POSTED ON June 08, 2010

Marker Seven is helping the Evelyn and Walter Haas, Jr. Fund communicate in a deeper and more engaging way through a newly redesigned website.  The new site enables the Fund to provide key audiences with a more thorough understanding of its work and strategies as it sets out to advance and protect fundamental rights and opportunities for all. 

”From the start, Marker Seven understood that we wanted to use our website not just to convey a stronger sense of who we are and what we are doing, but also to share information and ideas about what we’re learning as we do this work, and to tell stories about some of the remarkable people and organizations we are fortunate to have as our partners,” said Denis Chicola, senior communications officer with the Fund.  “Markers Seven’s strong design and development expertise has given us a platform that will allow us to communicate more effectively and more interactively with grantseekers, grantees and others in the months and years ahead.”

 
The New Flexible, Extensible Site

In developing the site’s information architecture, Marker Seven employed Drupal, the open source Content Management System (CMS). The result is a flexible and extensible framework to easily incorporate new information, support a range of content – images, video, slideshows – and drive users to other relevant content as they search for information. These features and capabilities help the Haas, Jr. Fund to better tell its story and more easily make changes to reflect new grantmaking initiatives. 

Marker Seven also enabled the site with a searchable database so that users can search and review previously awarded grants. As part of the partnership, Marker Seven will continue to provide the Haas, Jr. Fund with site enhancements as needed.

“Far more than just providing information, websites today are all about telling your story,” said Patrick Ford, Marker Seven CSO. “Not only do we understand this fundamental shift, we have the deep technical and design expertise to support organizations such as the Haas, Jr. Fund in achieving their broader and evolving online goals.”

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