San Francisco-based digital agency, Marker Seven, has launched a complete redesign of Accuray.com, Accuray Incorporated’s primary corporate website. Accuray asked Marker Seven to develop a site that was cleaner and easier to use, both by website visitors and administrators.
“The new site does an excellent job of portraying Accuray as a high-tech company providing leading-edge solutions to our clients,” says Jim Caratozzolo, Senior Web Developer at Accuray. “The design and findability of information reflects the high standards of quality of the products we provide.” Accuray sees their Web presence as a key tool for reaching their high-level goals of growing their radiation therapy and radiosurgery business, driving adoption of their flagship products, and building global presence.
Marker Seven worked with Accuray to identify the target audience of the site, and develop content and perception guidelines that would influence that audience. “During our creative discovery phase with Accuray, it became clear the company was every bit the Silicon Valley hi-tech company its Santa Clara location would suggest. Taking cues from the consumer electronics industry, we chose a direction that projected a strong focus on product display and a minimalist approach to virtually everything else,” says Creative Director, Scott Abbott.
The new website was built on the Drupal 7 content management system which was chosen for its scalability and its ability allow the client to update press releases, events, and awards. The site also includes hooks for social media, Google Analytics, and integration with third parties such as Taleo, Eloqua, and patient data upload tools.
“The visual design direction for the new Accuray.com was to create a product-focused site that exudes the hi-tech aesthetic becoming of a Silicon Valley medical device company. A primary goal was to keep visual clutter to a minimum so viewers stay focused on brand, product, targeted messaging/imagery, and actionable items,” adds Abbott.
“Marker Seven completed our work to spec and met our deadline and budget requirements,” says Caratozzolo. “We enjoyed working with everyone on the team and felt that communication was always open and our questions were responded to quickly and correctly. The completed project allows our website visitors to instantly understand Accuray’s market and products, and easily comprehend content with little distraction.”
About Accuray Incorporated
Accuray Incorporated (Nasdaq: ARAY), is a radiation oncology company that develops, manufactures and sells personalized, innovative treatment solutions that set the standard of care with the aim of helping patients live longer, better lives. The Company's leading-edge technologies deliver the full range of radiation therapy and radiosurgery treatments. For more information, please visit http://www.accuray.com.