Marker Seven, a San Francisco-based premier provider of online solutions, has created a newly redesigned company website for FSE Energy. The redesign was required to support the energy solutions company’s rebranding efforts and expansion into both domestic and international markets, especially Latin America.
“The intention of the project was twofold,” says Kirby Burke, Director of Marketing FSE Energy. “First, we needed to showcase the depth and breadth of our equipment and services to help prospects better understand our existing capabilities. Second, we needed a vehicle to promote our new heater lines to new marketplaces.”
The design team at Marker Seven created a photo immersive site to reveal the quality and scale of FSE’s project using large, impactful background images of location photographs and simple, meaningful messaging. “A primary goal was to keep viewers focused on brand, products, messaging and experience,” says Scott Abbott, Creative Director at Marker Seven. The new website was built on the Drupal 7 content management system which was chosen for its scalability and its ability allow the client to update copy, images, news, and navigation elements.
“I feel like the site accomplishes all of our goals with a professional look and simple navigation for visitors, plus an easy-to-edit CMS for us to use as we continue to expand our offerings,” adds Kirby. “We've immediately had a large positive response from customers, prospects, partners, reps & vendors.”
Marker Seven is proud to share that the project was delivered on-time and on- budget. Kirby is very pleased with the results. “Our project manager made the entire project feel professional and organized. The design team worked seamlessly with our branding agency to interpret our visual identity. Finally, we never really even had to consider the development, which happened behind the scenes. Simply put, I’m a huge fan.”