Marker Seven, an award-winning digital agency, has enabled leading San Francisco real estate firm, Zephyr Real Estate, to deliver an inspiring, interactive experience to its clients who buy and sell property. The new Zephyr website is a one-stop shop for everything that is real estate-related in the city. The site also represents a renewed partnership between Marker Seven and Zephyr Real Estate to support the brokerage firm’s online customer needs.
“Our previous website, which Marker Seven developed, was considered the industry model when it launched in 2002,” said Randall Kostick, chief operating officer of Zephyr Real Estate. “But web technology has advanced considerably and we wanted to take advantage of the newest capabilities to provide our clients with an even more valuable buying and selling tools. Marker Seven understands our business and works with the latest technology, so the agency was able to translate our requirements into what we believe is the new standard for our industry.”
More than a Website - An Application
Marker Seven employed Visual Design, User Experience and Drupal, an open-source content management system (CMS), to provide a unique set of features for the http://www.zephyrsf.com/ site. Included are interactive Flash maps for searching neighborhoods, properties and open houses; and a complex property search with mortgage calculators. Users can even drill down into specific neighborhoods and find statistics on median sales price, average days on the market and units sold. Another innovative feature is an interactive and dynamic school search that addresses the public school admission process.
Video education supports each neighborhood, and a heat map displays neighborhood-level property sales information for the entire city. Logged-in functionality tracks and manages property searches. Furthermore, Zephyr’s new site benefits agents who now can track client interest, activity and listing popularity and contribute to blogs. The system also delivers automated e-mail alerts and status updates to clients.
Everything on the site is dynamically driven. The system pulls information from a variety of data sources including the San Francisco Multiple Listing Service (MLS).
“It’s, of course, rewarding when clients re-engage for a new project as their requirements change,” said John Clauss, Marker Seven president. “We’re proud of our partnership with Zephyr Real Estate over these eight years. Regarding this project, Zephyr’s requirements were of the highest caliber and technology. Together, I believe, we have pushed the envelope in creating a new site for real-estate buying and selling that moves the market well ahead of anything else out there today.”
For more than 30 years, Zephyr has been one of the most respected real estate firms in San Francisco. Their reputation as a highly professional and effective group of REALTORS is recognized by both clients and the entire real estate community. As the most successful independent real estate firm serving San Francisco with over one billion dollars in gross sales annually, Zephyr understands the San Francisco market like no one else.