Marker Seven, the San Francisco-based boutique web development firm, has completed a comprehensive website redesign for Dave Wilson Nursery, a premier grower of world-class fruit, nut and shade trees headquartered in Hickman, CA. The new site replaced a well respected, but dated and difficult to maintain site. In addition to facilitating non-technically-trained content contributors, the new website has been re-architected to target diverse customer audiences.
“Marker Seven was extremely attentive in learning our business and objectives. Throughout the project, they proved to be highly competent in all phases of site design and development, especially in tailoring to the various aspects of different user’s experience,” says Craig Minor of Dave Wilson Nursery.
The visual strategy that Marker Seven employed communicates that Dave Wilson Nursery is a friendly, long-established, national-caliber nursery that offers a vast array of quality fruit, nut, and shade tree solutions to its retail and commercial customers. “The redesigned website needed to offer a wealth of information for both the retailer and home gardener,” says Scott Abbott, Creative Director at Marker Seven. “We created an innovative design that will first build advocacy within the home community, and second increase engagement with Dave Wilson Nursery’s retail prospects and customers.”
“Early response to the new davewilson.com has been excellent,” adds Minor. “We are very happy with the look and feel, the easy navigation, and the ability to easily add products. We look forward to continually improving and expanding the site.”
About Dave Wilson Nursery:
Dave Wilson Nursery was founded in 1938 and sells approximately four million trees per year and employs nearly 200 regular and seasonal workers. The world-class grower of fruit, nut and shade trees is headquartered in Hickman, CA and manages over 900 acres of nursery and orchard land.